At Let’s Travel to China, we strongly believe in keeping your personal information secure and confidential. 

Our website found at https://letstraveltochina.com/ is governed by the following privacy policy (“Privacy Policy”), which describes what information we collect and how it is used and shared. This statement only applies to this website.

WHAT INFORMATION DO WE COLLECT?

Information You Voluntarily Submit to the Website
We may collect personal information from you such as your name or email address when you voluntarily submit information to the website by leaving a comment, subscribing to our newsletter or submitting a contact form.

Automatically-Collected Information
We automatically collect certain information about you and the device with which you access this website. For example, when you use this website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the website. We may also collect information about actions you take when using this website, such as links clicked.

Cookies
We may log information using cookies, which are small data files stored on your browser by the website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on this website.

HOW YOUR INFORMATION MAY BE USED

We may use the information collected in the following ways:

  • To operate and maintain the Website;
  • To send you promotional information, such as newsletters;
  • To respond to your comments or inquiries;
  • To send you administrative communications, such as confirmation emails, updates on policies, or security alerts;
  • To track and measure advertising on this website;
  • To protect, investigate, and deter against unauthorized or illegal activity.

THIRD-PARTY USE OF PERSONAL INFORMATION

We may share your information with third parties when you explicitly authorize us to share your information.

Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

The Website currently uses the following third-party service providers:

Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.

Mediavine – this service manages all third-party advertising on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. 

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

MEDIAVINE PROGRAMMATIC ADVERTISING (VER 1.1)

Mediavine works with this site to support the delivery of ads that align with your interests. It collects information about your online activities and browsing information, including websites you visit, pages you view, search terms, the apps you use, the language and device you use, location, and emails from newsletter sign ups. This information is then passed to partners to enable them to display interest based advertising to you.

This Notice is specific to Mediavine and explains how Mediavine collects, uses, shares, or sells your personal information when you visit this site or sign up for a newsletter managed by Mediavine. This website must disclose any collection, use, sharing or sale of personal data beyond the services provided by Mediavine in its own privacy notice (above) and comply with relevant privacy laws.

What personal data does Mediavine collect?

Mediavine may collect:

  • IP Address (unique address that identifies your computer or phone on the internet)
  • Location (country, city, state)
  • Operating System (e.g., Windows or Mac)
  • Device Information (hardware, platform, location and carrier data)
  • Language of the Website or Browser
  • Web Browser Type (e.g., Chrome, Firefox or Safari)
  • Email address

When you visit this site, Mediavine uses cookies and similar technologies, such as pixels and tags, to collect your information about your behavior on this site and other websites you visit, across your devices. These tools track preferences, website visits and activities, interactions with emails and ads, and evaluate effectiveness of emails and ads and record which ads have been shown to you to enable the delivery of interest based ads on this site. To learn more, please visit https://www.allaboutcookies.org; ICO – What are cookies and similar technologies; https://learnwebanalytics.com/whats-the-difference-between-a-cookie-a-pixel-and-a-tag.

In some cases, Mediavine may manage a site’s newsletter. Mediavine collects your email directly from you through the newsletter sign up form, and will request your consent to use your email for interest based advertising. Your email will be converted into hashed format – a unique set of numbers and letters representing your email – before being sent to partners. If you no longer wish to receive this newsletter, you may unsubscribe at any time using the “Unsubscribe” button.

Does Mediavine share or sell my personal information for interest based advertising

Yes, Mediavine will use, share, license, sell or otherwise disclose your personal information to our partners to enable interest based advertising to be displayed to you on this site. Through the bidstream, an online marketplace, Mediavine shares data, such as ad location, site content, and your personal information with advertisers. Using this information, advertisers bid for ad space, and the winning bidder gets to display their ad to you on this site.

Mediavine may share your personal data with partners to create a universal (unique) identifier linked to your online behavior and preferences. This identifier is added to the bid request to improve the targeting of interest based ads. Mediavine and its partners may also combine your personal data collected from your interaction with this site with your data that they have collected from other sources to create a profile of your interests and behaviors to provide interest based advertising across your online experience, including devices, browsers, and applications. Mediavine could also license your personal data from its partners to enrich the information in its bid request to advertisers.

To learn more about Mediavine partners, visit https://www.mediavine.com/ad-partners.

ANONYMOUS DATA

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

PUBLICLY VISIBLE INFORMATION

If you comment on the Website certain information may be publicly visible.  To comment, you must input your name and email address. Your email address will never be available publicly.  At your option, you may also add an avatar, a profile description, and a link to your website.

You may also choose to link your Facebook, Instagram, and Google Account.

Users may see your username, avatar, profile description and website information.

COOKIES

The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customize Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.

Users may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.

ADVERTISING

Display Ads
We may use third-party advertising companies to serve content and advertisements when you visit the Website, which may use cookies, as noted above.

Retargeting Ads
From time to time, the Website may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Website. These companies use cookies to serve ads based on someone’s past visits to the Website.

Affiliate Program Participation
We may engage in affiliate marketing, which is done by embedding tracking links into this website. If you click on a link for an affiliate partnership, a cookie may be placed on your browser to track any sales for purposes of commissions.
We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. We are also a participant with the Booking.com, Trip.com, the Travelpayouts Partner Program, and the Get Your Guide affiliate programs. All purchases or bookings made through Let’s Travel to China come at no extra cost to the reader.

Newsletters
On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties.

Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at esther@letstraveltochina.com to be removed from our mailing list.

Access – You may access the personal information we have about you by submitting a request to esther@letstraveltochina.com.

Amend – You may contact us at esther@letstraveltochina.com to amend or update your personal information.

Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to esther@letstraveltochina.com.

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

SENSITIVE PERSONAL INFORMATION

At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

CHILDREN’S INFORMATION

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at esther@letstraveltochina.com and we will use our best efforts to promptly remove such information from our records.

CONTACT INFORMATION

At any time, please contact us at esther@letstraveltochina.com for questions related to this Privacy Policy.

Last updated: 2nd June 2026